Top Ten Reasons Facebook Sucks


Not long ago I promised a “top ten” list, and I’ve been itching to bitch about everybody’s favorite former-Myspace-wannabe, current-LinkedIn-wannabe Facebook.

Maybe I’m one of the last few sane people, but I’m not on Facebook. I won’t join. If you send me a stupid invite or I receive an email saying you added me to your little network there, you go right into the virtual trash. I have plenty of people who ask me why I won’t jump on the Facebook bandwagon. I just tell them it sucks and that I have more useful ways to spend my time (and more fun ways to waste it). But here you go… my top ten reasons Facebook sucks:

1. It’s incredibly juvenile compared to other networks, yet I constantly see people using it for business reasons. Use unprofessional services, and that’s exactly how it makes you look. If you think it’s professional to “poke” your colleagues online, maybe you still belong chasing 10 year old boys around the schoolyard.

2. Facebook is a fad. Yes, a FAD!!! You couldn’t give a single legitimate argument to prove otherwise (and don’t try to feed me that crap line about social networking being around long enough to no longer be a fad… Facebook, a single company, doesn’t equate to “social networking”). People who waste their time chasing fads (especially in marketing) always get burned, wasting more time than they can justify in the long run.

3. Frankly, there are better ways to reach your target audience (unless you’re primarily targeting students – despite their changes, that’s still the primary userbase. If you’re targeting them, Facebook may be an alright tool for you. If you’re not, forget it.). If you’re not putting in the effort to find the best ways to reach your target audience, you’re not doing your job. In most cases, Facebook won’t even come close.

4. Facebook doesn’t even know who the hell they are, yet people are willing to put their professional identity even partly in their hands. Guess what. Their first model sucked. They’re toying with something new. Do you really want to invest a lot of time and effort into networking through a company who couldn’t even remain faithful to their own market? I sure as hell don’t.

5. PR professionals should know hype when they see it. Enough said on that front.

6. Most people I know who are on Facebook are on a variety of other social networks as well. Newsflash: most have no real added benefit. If you’re using Facebook as just one of several social networking sites, you have way too much time on your hands that would probably be better spent elsewhere.

7. The company has a history of not being terribly considerate of their users’ privacy. They may have privacy options available now, but do you really trust a company like that when it comes to your business? If you do, that’s great. Dense perhaps, but great.

8. The fact that they try to act like their own little virtual world is just annoying. Any site that forces you to register to really get a feel for it is just pathetic. It’s a simple marketing tactic on their end to rev up their member numbers (and supposed worth?) whether people actually use the site or not.

9. Speaking of their “value,” I’m sick of hearing about it. All the talk about whether or not they’d be sold and for how much is what started all of Facebook buzz in the first place (despite the fact that most of the newer die hard fans don’t even realize where the sudden mass interest came from).

10. Frankly, Facebook is so “been there done that.” They’re dated. They’re not “cool” anymore. The early adopters have come, gone, and moved onto better (and more useful) things, and what you have now is this overwhelming group of stale business-minded folks who still buy into the hype. Why? Because most people are too lazy to actually research a marketing / PR tactic before jumping on the bandwagon when it’s all everyone’s talking about. That’s the nature of being a fad. The only good thing about Facebook is the fact that fads die.

Now don’t get me wrong… I’m not completely knocking all social networks. I’ve used Myspace for quite some time for business, and very effectively. But there’s a huge difference between me using Myspace and most of the folks using Facebook in any kind of a networking / marketing capacity: I know my market, and I chose my tools completely based on the most effective ways of reaching them. I do music publicity work and run a music zine for independent artists. There’s simply still no better place to find them, and that particular market isn’t the type to pick up and move to other social networks. Most people I know using Facebook are totally clueless about how their market uses (or doesn’t use) the site or social networking in general. That’s just bad business.

I don’t expect most people to agree with me. I wouldn’t be surprised if I offended quite a few people who are so slow as to still buy into the fad without any real vision for the future potential or lack thereof. But Facebook isn’t worth any more time than it took to write this rant (if even that). There are much better options out there. If you use generic tools like Facebook for marketing, you’ll never get the best reach and value for the time commitment. Like with anything else, know your market or audience and find the most effective ways to reach them. “Well everyone else is doing it” just isn’t a good excuse… especially in business.


  • costa says:

    I agree with point 1 to the hilt. I get invitations to do really stupid schoolboy stuffs.

    Imagine a middle age men exchanging silly nothings with those college kids, like scribbling on some virtual walls that they have created or answering some silly questions.

    Sucks big time. Wondered how I got involved in the first place.

  • Jenn says:

    Given, I finally got around to this post b/c I’m particularly pissy today (sick, exhausted, and with about a million family events going on on top of work this month), but I still stand by the basic points. I hate fads. PR is littered with them (Facebook would be the worst if the social media press release didn’t exist).

  • Kevin Dugan says:

    Jenn — Socnets are getting a lot of attention right now and this over exposure is pretty frustrating.

    But I have one simple reason for you to join Facebook…to make this post credible.

    While I understand, and even agree, with some of your points, the fact that you have never been on Facebook makes this post more of a rant than a serious argument.

    Someone could write a post similar to this one about MySpace or even MyRagan for that matter. The same reason MySpace works for you is the same reason Facebook works for others — audience.

  • Jenn says:

    I don’t need an account when my family, friends, clients, and colleagues are using them. I’ve seen far more than I need to to make my judgments more than just a casual rant, thanks. I’ve been logged into more social networks (including Facebook) than most people I know between helping clients and friends out. And when I’m working with artists or young webpreneurs who are marketing to a young audience, there’s nothing wrong with that. At the same time, those aren’t the types of clients who are on Facebook or any network due to the fad instigated by the larger marketing / PR hype.

    And for the record, I did already concede in my original post that Facebook would be a fine tool if you happen to be targeting a market falling within their primary userbase. The fact of the matter is that most people touting its “PR benefits” and treating it as though it’s even remotely new, or worthwhile in a larger business sense, are not within that group.

  • Andy Bargery says:

    Hi there Jenn. I agree with a lot of those points, especially point 6 (I am on a couple of other social network sites and all seem fruitless business wise), point 7 (privacy, what privacy, major investors are the CIA and US department for defence, so where is all that personal info going..?), point 1 (but it is fun to throw a plate of chips at someone). OK so Facebook is appalling for business, but it can be a bit of fun if you have some spare time….

  • Allison Blass says:

    As an early adopter, I’d have to disagree. I’m a 22 year old PR professional and I’ve been on Facebook since 2005 and still loving it. In fact, I think I love it more now than when I first started. It’s great for keeping in touch with people (which, um, is the whole point, really) and it’s great for finding out about new people you meet without having to do the boring 20 questions. Yes, I know far more about some of my colleagues than I’d want to, but most of them are young like me, so it works.

    I wouldn’t call Facebook a fad, but I question how well it will be used by PR professionals in the long run. I personally don’t pay attention to marketing on Facebook because that’s not why I’m there – so that may be a fad, but Facebook as a whole isn’t a fad and I disagree that early adopters have come and gone. I don’t have a single friend (and I have over 400) that has dropped Facebook because they don’t use it anymore. Professionals may get tired of it, but I don’t think the people who genuinely use it for it’s traditional purpose will leave. And by traditional purpose I mean perpetuating an established social network (i.e. college friends, high school friends, hometown friends, online community friends, etc.).

    Or maybe that isn’t what you meant, but I thought I’d share my opinion as a long-time Facebook user from an audience that might not typically comment.

  • Jenn says:

    Being a professional blog, this post has absolutely nothing to do with “real” social networking as in personal uses. Congrats to you for loving it for that. I’m happy for you. Nothing I’ve said in this post was in any way aimed at talking down the company for that particular use.

    I would absolutely call Facebook a fad as it applies to PR, which again, being a PR blog is what this post was in reference to (sorry if that wasn’t clear enough). A lot of early adopters have come and gone. Given, with Facebook they’re a bit slower b/c of the market changes leading to sort of second wave than with other sites like Myspace.

    So yes, that isn’t what I meant. I’m sure Facebook will be around a good long time for the teeny boppers, college kids, and those who started out that way and grew with the site on a personal use level.

  • Allison Blass says:

    Yes, I realize this is a professional blog, but since Facebook can be used for more than one purpose and you said you were never join Facebook ever, I wasn’t sure if that was a PR professional or just as a Facebook-hater in general. Thanks for explaining it. And thanks for being nice about it, too.

  • Jenn says:

    I wouldn’t join it for personal reasons either, but that’s because I still don’t like the juvenile qualities mentioned in my post, and frankly I don’t need multiple social networks for chit chat and connecting… there’s just not enough time in the day for that.

  • Greg Smith says:

    Well, I joined it a couple of weeks ago (trying everything) and my uni work colleagues are driving me insane, sending me crap. All I can see on it are a lot of teenagers with their tounges hanging out (what’s with this fad?). The ony “value” I see is that it seems like a good way to stay social with friends.

  • Nick says:

    I have so far managed to resist the temptation to join Facebook. Quite frankly I can’t see the point and think it is just another way for people to waste time at work. Its like a social competition – whos got the most friends? But as far as I’m concerned, if they are friends of mine, I will know what they are up to, who they are going out with, etc. without having to log on to my computer.

  • I’ve found out that Facebook recently kicked a woman off of Facebook, because she talked about breastfeeding her baby???

    But, Facebook allow criminals, drug dealers & pedophiles to have Facebooks and they don’t delete them, why?

    Yet, Facebook picked on this woman, for being the most important and most beautiful thing in the world…….a mother.

    Pick on the weak and innocent why do you? Thats not America, thats not even Mexico, well Facebook picking on mothers is Anti-American, so you just made an enemy, Capt Wild Bill Kelso.

  • jennifer says:

    As someone in the core demographic age that PR and marketing professional feel they are targeting by using social networking sites, I would like to add reason number 11: It makes you look desperate. There is nothing worse than the company who is trying to look young and hip by jumping onto every trend.

    As people have mentioned Facebook is great for keeping in touch with friends. But, that doesn’t make it a good PR tool. Note to PR professionals, using social networking to promote a campaign, cause or product only makes me picture a stuffy old man in a corporate boardroom trying to figure out what the kids these days think is cool.

  • Jud says:

    I only registered to browse the site and found it incredibly juvenile and difficult to navigate. I hate it and am about to delete my existence on there.

  • Mary says:

    I agree! Facebook is the shit! If you dont like it dont use it! And thats that. Quit being negative assholes and do what makes you happy and let us do what makes us happy. Fucking pessimists. Honestly, do you really feel that much better about it after ranting and raving like a whiny little girl? The fact is that Facebook is just as popular as myspace and many people find it is better than myspace, like myself. It’s not gonna die any sooner than myspace will. So suck it up and quit being a whiny bitch.

  • Jenn says:

    Tsk, tsk Mary. Now don’t go around being a hypocrite… if you want to tell people to simply not use something they don’t like instead of bitching about it, wouldn’t the smart thing be to take your own advice? Hmmmm….

    It’s quite obvious you either didn’t read the post or couldn’t comprehend it, with your rambling about it on a personal level (I certainly hope that wasn’t on a business level). No one said it would die any sooner than Myspace or that Myspace is some wonderful tool that totally outweighs Facebook. The post was in reference to its use in a business / PR sense alone… obviously that was out of your grasp. As a matter of fact (again, if you’d bothered to actually read), I even gave it credit for its limited potential business use in a positive sense.

    Do I need to start dumbing down posts around here?

  • Mark says:

    You’re a freaking idiot. You sound jealous that Facebook wasn’t your idea. Proof that your reasoning sucks? The tens of millions of users. Go back to MySpace with the emos.

  • Jenn says:

    Maybe people should have to pass a reading test before reading this blog, b/c it’s pretty frustrating attracting nit-wits who can’t be bothered to know exactly what they’re reading before commenting. If anything, the audience this post has attracted does nothing but prove my point….

  • Randy Wade says:

    The funniest part is going to be when it folds up and the founders WISH they had taken the REAL cash buyout offers of the PAST!

  • Bob says:

    I have to agree with a lot of your points. Some social websites (and the adult ones as well) require you to register to even check them out. You register and get on, and then realize that the “6 million members” are all just people like you who registered to check it out and then left. Their profile reads “Last visit: more than 90 days”.

    I thought the “dot com” bubble burst a long time ago and we learned our lessons from that:

    1. Profitibility is not a “thing of the past” and there is no “new paradigm”. The fundamental worth of Facebook, Google, or General Motors is the sum of its assets and its projected profitibility over the next X years. Period.

    2. There are few, if any, barriers to entry in the online world. If all you have is a website, well, the other fellow can set up a competing website in a heartbeat and take all of your business.

    3. Pioneers rarely last: In any business the guy who is first to market is often the one first to the dustbin. Competitors learn from the pioneer’s mistakes and then take a commanding lead. This is why GM became twice as large as Ford.

    4. Hype is not a commodity. I can’t tell you how many “dot com” companies asked me to represent them in the 1990’s. The young entreprenurs were all excited and bouyant and talked long about “Sea Change” and the “New Paridigm of the Internet”. Damned if I could figure out their business model. And they wanted to pay me in stock options. No thanks. They also rubbed their noses a lot and exused themselves to the restroom a lot during meetings. Eventually, you have to come down. Most of these guys morphed into Real Estate investors in the 2000’s. Guess how that worked out?

    5. Fads come and go. See #2 above. These services (Facebook, MySpace, LinkedIn) become popular because of brand identity and marketing. However, if another brand comes along that is hipper and cooler than yours, you can find yourself bankrupt in a heartbeat.

    6. There is no NEED for these services. You really don’t NEED Facebook, MySpace or LinkedIn to survive or even thrive in business. I have a lame, old website with a message on it that reads “I have too many customers already! Please go away!” I have more work than I know what to do with. People who have to “market” themselves online I view with suspicion and distrust. If you are good, folks will find you. It’s that simple.

    Or it can be that simple, if you want it to be.


  • alan says:

    I agree. Nowadays prospective employers will look at your profile before calling you for an iterview.

  • Johan Reynders ADS says:

    Facebook is so slow, its like trying to surf the net with a 2400bps Modem. Like someone commented, what u want to do with a lot of students online? Most are teenage of mentality, that’s in an annoying state of mind.. I am waiting for a proper network done by some reputable company that knows what the market needs!

  • Johan, I totally agree with you about facebook. It really is like going to a high school party looking for mature conversation. I think you should take a look at a network called I love the fact that I can raise money for my favorite charity. It’s worth a look-check it out.

  • Mearah says:

    I totally agree with everything listed in this top ten. Facebook is just lame. I actually got an account to see what all the hype, and quite frankly, its super lame. I find it stupid that they want your real name and birthdate. SORRY but maybe I dont want the whole world knowing my first and last name and birthdate. If I choose to hide it in my profile that should be my option. I am aware that you don’t have to be completely honest, but still I dont think that it is necessary to have that crap displayed on your profile.

    I spent about 20 minutes on it, and all I see is that it is just another social network that is trying to beat out stuff like myspace. Well I think Myspace is far more effective for social networking. As a matter of fact, most bands and musicians, opt for making a myspace account to showcase thier music.

    What it all boils down to is that facebook is lame and a waste of time.

  • Jonas says:

    Facebook is a fad. Facebook sucks. If you think facebook is exciting and fresh and new, me wiggling my pinky should also excite you.

    “We have a WALL where my idiot friends can write on.” WoW. Last time I checked only 2 year olds squiggle on walls.

  • Donna says:

    This little cyberthug, Zuckerman is fleecing the users and should rot in hell for irresponible behavior. What an asshole.

  • jokerthedarklegend says:

    facebook violates privacy in ways we didnt think possible. one of the greatest values we have on earth is our privacy so dont give it up to some company run by or headed by the CIA.

  • Jake says:

    I just watched the 60 minutes episode that profiled Facebook and its founder. What the hell was Billy Gates thinking when he invested nearly .25 Billion into this ‘business model’? I agree w/ Randy Wade and Bob’s take on this.

    He (Zuckerberg) is crazy not to have taken the 1 Billion (yep that’s a ‘B’, not an ‘M’) dollars and retired at 21 years old (see Shawn Fanning of Napster fame). In business, it seems word of mouth still trumps advertising or ‘fake testimonials on Social Networking sites’. Seriously, who the hell knows if you (or your friends) are ‘planting’ glowing reviews of your service or product?

    Furthermore, did Gates or anyone not learn anything from the dot com bust of the late 90’s? And the money that Google offered Zuckerman… where did that come from? Zealous investors of Google who have invested in… the most expensive Internet Search Engine ever (ok – so it’s a little more than a search engine… but at $700 a share of common stock – you’d think they were selling tickets to the fountain of youth)! OH THE INSANITY… oh well…

    I guess I’ll avoid all of the Social Networking sites and actually go outside, take a walk around the neighborhood (remember those, kids?), and talk to some of my neighbors, FACE TO FACE (no FACE ‘BOOKS’ involved)! Great article, Jenn!

  • Jake says:

    Woops – I wish I could edit my previous post… I meant Yahoo, not Google… but I hope my main point was nontheless, conveyed: investing in dot com pipe dreams such as Facebook is a quick way to bankruptcy, IMHO.

  • RedZoneRecords says:

    I agree 100, no 110% with this article. Facebook is unnecessary and stupid. If you’re trying to reach new customers, that is. If I need to contact someone I ALREADY KNOW, I’ll use the damn phone.

    I’ve heard somewhere that they might have some kind of “micro-ad” thing running soon. THAT might be of some value to a smaller business, but that’s only if you’re trying to reach college kids.

    Blah. Facebook is a cheap knockoff of MySpace, and THEY suck too. “Social networking” as a whole is pretty much for getting laid, not getting paid!

  • The other side of the coin: which social networking site do you recommend for PR purposes?

  • Alexander,

    If anyone told you there was a one-size-fits-all answer, they’d be an idiot. If you want to use social networks for PR purposes, the key (like in anything else) is the audience.

    Where does your very specific audience hang out? Are they the type of audience that’s going to have an issue with you invading their “personal” space in a social networking environment with business crap? Are there other ways to spend your time that would reach a larger segment of your audience (keeping in mind that most people still don’t use social networks overall, and a lot of those “member numbers” you see thrown around aren’t actually listing “active” accounts – many are set up for nothing but promotional purposes, and those people don’t give a rat’s ass about anyone else’s message). If there’s a niche social network that many members of your audience participate in, it may be worthwhile. General networks rarely reach more than a small segment of your audience, and to most there what you say is nothing but noise. That’s not to say there aren’t exceptions. For example, if you’re trying to interact with independent musicians, you still can’t beat Myspace. If you’re targeting college kids, Facebook may still be an option.

    So there is no right answer to your question. You have to go where most of your audience is, whether that’s a social network or not (and in most cases, it’s not).

  • I really like your point about invading their space.

    It is the same as local networking events. They suck when all people want to do is peddle their services. They are great when you get to meet real people with interests beyond business.

    So I guess social networking sites only work with a long-term focus of building valuable relationships, rather than short term PR stunts.

  • Leyla Farah says:

    While I’m no Facebook loyalist, I think the point you (and many of the other commentators here) risk missing is that human beings crave connection. Person-to-person is best, but in an increasingly global/mobile world it’s simply not practical. Facebook (and MySpace and Twitter and all the others) fills a deeply human need. Even if social networking is indeed a fad (and I’d argue it’s not), the need will persist – and will simply be filled by some other entity when and if Facebook fades away.

    Individuals and organizations that fail to understand that we’re moving from a centralized to a distributed model of communication risk missing the boat altogether. Facebook is simply the current “face” of this much larger cultural evolution – which will continue to impact both people and profits for many years to come.

    Leyla Farah
    Public Relations with a Purpose

  • I don’t really think I’m missing anything. I never said there was a problem with using Facebook for “social” purposes (what it was designed for). My issue is with businesses coming in from a PR, marketing, or other perspective, manipulating the tool to reach (in many cases) just a small fraction of their total target audience because it’s shiny and new. If you want to use it to chit chat with your buddies or even colleagues, that’s one thing. If you’re using it for larger PR purposes without heavily targeting your audience (which essentially amounts to spamming people who didn’t sign up to hear about you or your company), you’ll flop in the long run, and would deserve to.

  • Joe Schmo says:

    Well, I have to agree with you in every way. I have many friends who beg me to join Facebook, but I see that it is just a stupid fad. The only point of it is to stay in contact with friends and, frankly, that is what phones, cars, bikes, skateboards, roller skates and, um, LEGS were made for.

    If you are spending more time on Facebook than actually being with your friends, I’m sorry, but you need to get a life.

  • Marin says:

    I registered 2 years ago with a Fake name , all my friends were bitchin about it , so i told em do you really think i’m that stupid to post my real name on a site with my birthday/status etc? u kidding me. now i ignore it . Is there a way i can delete “myself” from the Book? or do i have to start swearing at zuckerberg? thanks

  • JayZee says:

    It absolutely astounds me that people put the sort of things they do on facebook. Sure its just your “Friends”. But it’s also a corporation that aggregates your information and sells it to 3rd parties.

  • Larim says:

    The site sucks as a social networking site, I use Face Book to play scrabble….if Scrabble goes, then Face book is useless to me…I am not into marketing or targeting any particular audience…recently the ads have become extremely annoying and in some cases intolerable..I predict this site goes in the same direction other commercially based networks go…

  • Firstly, i have to agree with this that facebook sucks bigtime……i dont see any reason whatsoever of joining it… is no where as interactive as orkut and those applications, which are just a kids fantasy types, really suck even more. i hate it, and plz dont join it if u r looking for an orkutish experience….

  • Kim says:

    Agreed! Facebook, for any purpose, is a waste of my time and annoying to boot with all those mindless invitations to this and that crappy thing. I deleted my account due to sheer numbers of those idiot invitations.

  • Stephanie says:

    Finally someone who hasnt jumped on the face book bandwagon! Thank you for makeing it so clear to your readers why facebook sucks. Sending fake presents, I really dont get it and the horrible thing is you have to pay $$ for theses “virtual gifts,” you have to pay real money for a fake gift? I think its insane… I hope your posting helps others realize that this “trend” won’t be around forever!

  • James says:

    It’s not cool to ruin a social community for financial gain. I don’t care about advertisements ever. They’re an impediment to social advancement.

  • Facebook Newbie says:

    Just joined facebook to get involved with a group, my friend told me it would be easier to organize. I was really against putting all my info out there so my profile is pretty basic. The group networks is what I’m more interested in. So far I haven’t met any new friends on Facebook but I do find it easier to find groups of people easier with the same interests as you.

  • Valid points but you miss the main point for facebook.. it is essentially a tool to get laid… end of story.

  • I think you missed the main point of this post – the fact that it’s targeting professionals (most specifically about the PR use of Facebook). 😉

  • david says:

    your such a fat lil bitch

  • david says:

    your gonna choke on a twinkie

  • Awwww. Well I love you too David.

    Always nice to see the Facebook fans coming out to “prove me wrong” on the immaturity of Facebook front, isn’t it? I can handle the potty mouth in some of these comments… but I do think I’ll have to insist on being able to spell for future comments – if this post has taught me anything it’s that I should probably institute an official comment policy. Well, that and the fact that people are pretty damned amusing when they have nothing intelligent to say to back up their views. Lovely.

  • Bob says:

    I never used Facebook and always considered it as trash network. I really enjoyed reading this rant

  • Simone says:

    I completely agree. I am a “recent” college graduate in the field of Computer Science (2004), so I thought I would chip in my two cents, from a developer wanna-be-garage-entrepeneur perspective.

    As a college student and young human being with raging hormones, I was often too busy studying to socialize; Most of the time I was in front of a computer hacking out epic volumes of code. In the limited free time I had left over, I would actually interact with my friends face-to-face… a riveting three dimensional experience with surround sound. So I was kinda late in getting into the “social networking” scene, as I didn’t bother to get involved until recently… that is, until after I graduated.

    Now as a college graduate and an aspiring future tycoon of the internet (modestly speaking), I was actually excited about “social networking”. My like-minded colleagues were constantly raving about all sorts of ideas and possibilities for taking interactivity “to the next level” and guys like Mark Zuckerberg were featured articles in financial and geeky magazines as if social networking was brand new oil field just waiting to be tapped. The fact that Facebook (and maybe others) provided developer-friendly frameworks to encourage people like us to build these kinds of applications on top of THEIR network was like icing on the cake.

    By the way, to satisfy your FAD angle hunger from our perspective, take a peek at Mark Zuckerberg making his rockstar-like entrance to his keynote address to “800 developers at the San Francisco Design Center about Facebook Platform, why we built it, and the applications it enables people to build.” Go here:

    and watch as Zuckerberg subliminally brainwashes 800 (semi-)intelligent developers into salivating over this “movement” in the industry. Zuckerberg thinks so much of Facebook that its like he has his head so far up his ass that it comes back out where it started. He creates a false sense of clout by treading on a fine line between speaking condescendingly and kissing our ass with statements like “We don’t want any of your new applications to be second class citizens in our environment.” and “We’re gonna LET you make money … you get to KEEP ALL of your revenue … that’s YOUR revenue … so you can build a REAL business …” which is followed by a large applause. I was waiting for him to start talking to us like dogs… “that’s YOUR kibbles… that’s right… you like that, don’t you, don’t you… that’s a good DOG… you’re a GOOD dog… yes, you are… yes, you are…”

    So yeah, back to shortly after graduation when I decided to start focusing my interests on this little thing called “social networking” I heard about and sign up for a Facebook account.

    Man, what a big disappointment. The mother of all disappointments. I signed up for an account, confirmed my email address and it was all downhill from there. I was willing to cut Facebook some slack early on because I have seen some terrible products evolve into great ones in the past. But their general policy of opt-out rather than opt-in sucks! It doesn’t take a genius to realize that social networking without a sound privacy policy is a nightmare. I am shocked that they have been able to get away with operating that way. The more I explored Facebook, the less I trusted the website and felt more stupid about how all the hype sucked me in like a sheep in the first place.

    And somehow, in all the hype (both in the social world as well as the technical world), I realized an essential thing was missing from the whole concept of Facebook. Is there a particular benefit that can only be found specifically in “social networking” that didn’t already exist before this phrase was coined?

    Its really nothing more than a forum. You can search for people based on education or employment and add them to a list called “Friends”. Like trophies dedicated to how awesome your social life is. “Look, I have 193 people associated with me. I’m awesome! You only have one and its your cousin. What a loser. LOL”

    Facebook is a glorified bulletin board for people with too much time on their hands peddled by Mark Zuckerberg and his money grubbing developers as a “movement”.

  • Tony says:

    “You’re a freaking idiot. You sound jealous that Facebook wasn’t your idea. Proof that your reasoning sucks? The tens of millions of users. Go back to MySpace with the emos.”
    Hahaahah. Jennifer I don’t care how you look, you have the courage to speak your mind and the points check out.

    As for being someone’s idea, it’s really not anything new. There is also heavy allegations over the originator of the idea of a e-highschool yearbook called “facebook”.

    Keen was right, and I’m sure you’ll agree with me when I say we live in an era where everyone is trying to meme themselves. People see celebs on TV and they think “I can do that, I wanna be like that”.

    Basically, with a grasp of Psych101 from a community college you can understand what drives people to this garbage.

    P.S. Ms. Mattern, please get previews working for comments.

  • Meg says:

    They don’t even let you delete your account — it’s “suspended.” The design is obnoxiously in-your-face.
    By default they give you these alerts anytime anybody does ANYTHING:
    “X picked his nose.”
    “Y says ‘Pull my finger.'”
    “Z feels like wearing pink fishnets tomorrow.”
    Really stupid.

    Facebook is for social, gregarious, proZactive people. Not for me.

    Plus, people I you don’t really care for or know will often meaninglessly “add” you just to up their “friends” count.

    Oh, and I’m no MySpace fan either. But at least that was started to promote musicians/music.

  • Meg says:

    “Go back to MySpace with the emos.”
    Nice comeback, “Mark.”
    Facebook should pay you some kind of viral marketing commission for your dumbass comments.


  • Meg says:

    comeback => put-down

  • Tony, I’ll look into the comment previews. The plugins I’ve seen so far are going to cause problems b/c I’m using an older WordPress version (necessary for another plugin I don’t want to stop using that doesn’t work with the new version), and the primary one I looked at has known issues with other plugins I’m using… plugins are supposed to solve problems, aren’t they? lol I’ll look some more this weekend.

  • Mike Payne says:

    I really really agree with #8. The fact that Facebook will not let me even view a profile and see what all the fuss is about without signing up pretty much made up my mind that it’ll be a cold day in hell before I ever register for it.

  • mysterioso says:

    I think this article is one of the most insightful, and actual VALID ones that state why facebook sucks in the first place.

    People, facebook is manipulating your minds further day after day into a fake, online world. Soon, you’ll lose those so called “social skills” that you thought you always had. Get out, close your account, go outside and for fuck sakes go out with your friends and have a good time! Facebook is an evil force that leaves a dependency in your brain to want to log in and check your friend requests every 2 minutes. Fight it.

    And facebook lovers, don’t even bother flaming this, I am right, you all know it.

  • ismail says:


  • mysterioso says:

    Well thanks man, I know there are millions of other online users out there that will agree with me.

    Two great, insightful sites with nothing but the truth on how Facebook sucks. They will try and try again to suck you into their world. My cousin actually knows a Facebook developer, and he says that very weird and fishy things go on in the Facebook office’s. They are always coming up with new and more better ways to brain wash you, and I can’t believe it has actually worked for this many people. Millions! It’s so sad the world is filled with retards, Facebook makes it worse with all this gossip and rumor spreading shit.

    I had an account for ONE day (7 hours to be exact), and then I deleted everything I possibly could in my account, deactivated it and left it in hell. Thank god I am free!

    People, I don’t waste my time with social networking sites, and quite frankly, if you have at least half a brain in your head and a life, you won’t either.

    I am a man of my word, and I will NEVER use Facebook again! It feels good that I deleted all my info, and even put in a fake name there, they don’t know who I am and nobody there ever will! I am free and I win! Muahahaha.

    Facebook, fuck you. People, this is your life, and it’s ending one click and one wall posting at a time. Wake up and smell the coffee, before it’s too late.

  • Jason says:

    Facebook has created tonnes of new jobs. They make unbelievable amounts of cash. Facebook doesn’t hurt anyone. If you don’t like it, don’t talk about it! Better yet, don’t visit the site. This has got to be the stupidest top 10 list I have ever read. Sounds to me like someone’s a little pissed that they don’t make 1% of the advertising dollars that facebook makes. Keep trying though (with your google ads). Your little spew here just tells me of how much of a hypocrit you are. Nothing more.

  • Jason,

    1. You obviously didn’t read the post enough to know who the target audience is. It’s not little Facebook fanboys like yourself. It has nothing to do with the personal use of Facebook – it’s strictly about it’s use by PR and marketing professionals. And in that case, I’m sure plenty of people would argue that yes, it does hurt people – the ones who get spammed by the members there for nothing but marketing as one example. But that’s OK. I quit expecting people to actually read here a while ago.

    2. Do you honestly think the true value of a company is all about how much money they make? Damn! Microsoft, Walmart, etc. must be some of the “best” companies in the world – after all, they’ve never hurt anyone or done anything wrong or idiotic either, right? And Hell, Hitler gave people jobs too. He must have been a saint in your eyes.

    3. You’re welcome to bitch here in comments. However, please don’t be a hypocrite in the process (that’s how you spell it by the way). According to your own comment – “If you don’t like it, don’t talk about it! Better yet, don’t visit the site.” Take your own advice, or learn to think before speaking.

    Thanks for playing. Try again.

  • Tabish says:

    I’ve recently joined facebook. Just before going through this post i wasn’t sure how to utilize facebook to my PR advantages. As a matter of fact i was annoyed by facebook’s so many unsolicited, confusing features, especially for the kind of great Orkut fan i am.

    But i really think getting any popular social networking site to use for our PR advantages, one must be aware of the great many techniques of utilizing a social networking site. You can say it’s an art.

    I don’t see any reason for PR failure with Facebook if one follows the following strategy:

    1. Start a Relevant-to-your-business, COOOOL, Happenning Group on Facebook.
    2. Work on to get as many people as you can in the Group.
    3. Do regularly participate in your own group. That’s lead the way to the entertainment of the group members. You are the captain of the ship: It will be the best if you participate in every single thread/walls/posted items etc more often than not of the group.
    4. With practice, become present-minded and communicate with your group members in a respectful, personalized way in open areas of the group.
    5. Don’t just cheat your respectable group members by suddenly just giving your products and/or services descriptions one day and seek their interest in buying your products/services. You get to the point bit by bit over the course instead, but not in a way your members may feel cheated.

    You get the whole idea.

    I really hope the above suggestions of mine prove out to be helpful for you all.

    Best Wishes!

  • mysterioso says:

    Jason, you are a rejectard. One big, worthless rejectard.

    Everything in my post was correct and justified, you just can’t see through the shit that this type of media and social networking gives you because you’re just like all the other mindless nitwits that use Facebook – you don’t have a mind of your own.

    So, you can go waste your life away with all your little social networking sites. Probably the only reason you like them is because you’re ugly as fuck in real life, so you try and get some action on the net. Sad, I know.

    Just like the owner of this site said when they quoted you: “Take your own advice, or learn to think before speaking.” And they are right. Honestly, you have no evidence whatsoever to back you up, but I have tons. Hell, even one little Google search and I can bring up over 1,000 links of proof, proof that proves you wrong.

    In conclusion, you lose. Please don’t try something you can’t finish, especially on the net. It just proves how pathetic you really are. Your little spew here just tells me of how much of a hypocrite you are. Nothing more. Yeah, I can spell hypocrite right.

    Try again next time!

  • mysterioso says:


    No, it isn’t a blog fight. That’s not what I do. I was just bored one day, and thought about how much Facebook sucks because I hadn’t used it in a while. I see your site, and now I see the comment this little bitch “Jason” makes, and I just can’t but prove him wrong. Because he is.

    But yeah, I don’t bother to get into fights (or arguments, that’s pretty much what they are) on the internet. It’s not worth it. Anyways, good topic.

  • some guy says:

    Social networking aspects aside, Facebook is a technological leap backwards. It’s absurdly slow, has no coherent design but consists of boring bloated profiles, unrelated and lame applications thrown together that don’t effectively convey your personality anyway, annoying tacky ads everywhere masquerading as alerts to the user, infantile games with user-interfaces that were outdated 10 years ago, “walls”, and silly crap designed to fool people into thinking they’re interacting in a useful way. What a piece of trash.

  • Tabish says:

    Hi Folks,

    Let us go a bit productive in our talks. Nothing is useless. It’s an old saying and we all know it is true.

    No comments on my suggestions that i gave distant 3 or 4 posts above. I accept i am new to all this, but i’ve started to finding facebook useful, after 1 and a half week of joining it as i made some friends there who are top professionals in my area of work.

    I think the same can happen to all of you also if you play your cards smartly.

    This is me on facebook:

    If anyone is interested in adding me to their friends list, i will gladly accept them. And then i can help you start a very interesting, relevant-to-your-business group on facebook and we together just explore the possibilities facebook offers and quite hopefully get success in ur PR campaign. Of course, i won’t be charging any money for it 🙂 as i’ll be doing it for making friends (you) and by starting groups on facebook, making friends from the members of your groups.

    What do you say?

  • sam chesters says:

    Deactivating your account is not the same as deleting it.
    Deactivation just makes your profile unavailable to you until a time that you would want to reactivate. It still keeps all the information.

    Deleting your account from facebook is a lot harder than it should be. Have fun personally deleting any wall post, picture comment, photo tag or any other facebook action you’ve ever made. Rejoice in manually removing each individual friend from your list. Don’t forget to remove any wall posts BEFORE you delete your friend list or you’re shit out of luck.. like me.

    They’re giving me the run around because I still have some wall posts out there. I had already deleted my friends so I’d have to re-add them all and then search through god knows how many posts they have to remove the one wall post I made a year ago.

    There might be a loophole tho… I was reading on the website that reason for deleting an account would be if you’re under 13 years of age.

    I emailed customer service back and told them I lied and I’m actually 7. We’ll see how this pans out.

    Wish me luck.

  • Warren says:

    I agree with you Jennifer. Sure the Digital Information and Technology realm has a role to play in this “new” world of ours. We are going from couch to world wide wedgie potatoes, another “chip” for all, environmentally challenged by not knowing how to actually get of our hinds and physically spend some more time soacially outdoors in REAL nature with our friends. There are safe places around. Start to shut Down the pc and Start to Boot up into Nature.

  • randomness says:

    Hello, sam chesters,

    When you change your name associated to the deactivated account, then all the information in that account ID number then shows up as the new name, so all wall posts from beofre will show up as your “New name” (or fake name, whatever you like). It’s still kinda stupid that you need a name them to validate your name change, but hey, that’s what Facebook is: stupid.

  • Andrew says:

    I agree completely with you and think it sucks as well. I’m actually working on a new social networking type of site and it’s going pretty well. It’s expected to launch August 1st of this year.

  • DBob says:

    Im in the process of taking my pics/vids(hopefully) and saving pages for my grandchildren to see…, facebook is such a waste of time, and I hate the way businesses use it by pretending to all friendly and casual…lies, lies…also, the fact that facebook is such a problem for me on principle of privacy, IS NOTHING SACRED ANYMORE???!!! Men!! people paste all sorts of pics of themselves on it, for people who dont give 2 pieces for any of it, I have no interest in what people post except for CLOSE FRIENDS, otherwise, its like looking at pics of strangers…boring holiday snaps and so on…, not long now…though, I think i may keep the account open, with nothing on it, just for email purposes…, but in time, I will close it, as Im sure other people will in time…Facebook Sucks!!

  • Luis Zambrano says:

    well… this has nothing to do with the article but i just thought that if u want realtime interaccion ud better use a chat channel, some IRC, or any of the like, all ive seen good in facebook is a way to find ppl u met on the past, i mean this week i found a friend of mine that i have not seen since second grade (i was like 7 years old) its been more that 11 years that´s all there is of facebook to me, the rest is a major piece of bull…. well u get the point

  • WriterD says:

    I’m an older woman (40s) who just Googled “Facebook sucks” and stumbled upon this blog (thank you). I created a fake account to stalk on FB and have to admit, it’s fascinating–in a train wreck sort of way.

    I am ASTONISHED at the personal information people post. Names, birthdates, schools, employers, locations of children’s day care centers, open invitations to parties (with home addresses and phone numbers), etc. Has all common sense been lost? MySpace is worse, I suppose–I’ve been privy to “blogs” by young women detailing their cutting, abortions, Prozac, drunken one-night stands, etc. Aren’t they concerned that this will come back to bite them someday? I know schools and employers check sites.

    Are people really that narcissistic? I guess yes, since I’ve visited pages with over 1,000 pics posted of the same person. Are people that insecure that they need UR HOTT comments from “Friends”? What I’d like to know is how many of those “friends” are actual friends or merely acquaintances. Would they be there for you when you truly needed them–or is your entire relationship based on pet seahorses and virtual plants? I would find the whole FB experience very superficial and depressing. Are people longing for deeper relationships, or is this considered the norm? Surely there will be a backlash.

    It’s also incredibly juvenile, as if many in their 20s and 30s are still clinging to high school. Grow up, FFS! And what is with the idiotic rankings? Hottest? Most Desirable? Smartest? And the relationship status…LOL. “I changed my status on Facebook!” Well, bully for you! I can see teens doing this, but 30-somethings? It’s rather pathetic.

    And for the record, I think Twitter is pretty idiotic, too. Do your friends really care that you had a ham sandwich for lunch?

    Sorry for the rant… but I had to let it out somewhere. And I do agree with your points about using FB in a business setting. *poke*

  • DBob says:

    Jennifer! goin by your profile pic you look like u need a dose of something luv, maybe some low fat food, or a good hard screw…shut it Luis, i can hear you casta-netting your bullshit…Jennifer, your not cutting anything mate, but your own life short by eating so much junk food…Luis!! Right, FRANCOOOOOOO, pull this thick cunts head off…

  • DBob says:

    10 REASONS WHY NAKED PR SUCKS!! YEH, thats what il do, sweet!! Luis!!!!! SHUT UP, FRANCO, YOU GONA DO IT, DO IT NOW!

  • DBob,

    Attacking me is one thing, but I won’t tolerate you attacking other readers. So those comments have been removed. In the future, don’t spam my blog with a half dozen or so comments in a row. I’m sorry that you’re in love with Facebook; I truly am. You just sound like yet another little kiddie who couldn’t be bothered to read the post and understand its actual meaning or intended audience – and yet another prime example of why the Facebook crowd does nothing but further tarnish Facebook’s reputation. I always love when nitwits stop by to further prove my points.

  • DBob says:

    meaning!, your blog doesn’t have meaning, don’t kid yourself that your capable of writing anything of worth as your rubbish attempt to be seen as a “writer”, your not…, your blog is like all of the other blogs – pointless HAHAHAHAHAHAH HAHAHAHAHAHAH And so on.

    Yeh Facebook, I love it really, really really do, its brilliant, and its owners are rich, beyond your wildest dreams, and you write this crap of the back of someones elses hard work,,,HAHAHAHAHAHAHAHAHAH YOUR MAD

  • Someone may actually take you seriously if you had one intelligent thing to say that spoke to the issues at hand and didn’t have to simply resort to personal attacks – speaking of no meaning. But be careful. We wouldn’t want that.

    And may I suggest pulling your head out of your ass for a moment? If you humour me and give it a go, you might even see how ridiculous your own argument is. By your logic, everyone making a lot of money should be above reproach. Is that correct? I mean, according to you, it seems there can’t possibly be anything wrong coming out of any large company. I hope that when some company dicks you over at some point in the future, you keep your own words here in mind – they’re making more money than you, so they must be right, and you as the user / consumer / etc. aren’t worth shit, and your opinions shouldn’t matter. As usual, your statements just reek of intelligence. At least you’re consistent.

  • HAHA says:

    This is quite possibly the dumbest post I’ve ever read, and that’s saying a LOT.

    How can you rip apart a “fad” that’s still just as popular today (if not moreso) as it was a year ago when you wrote this post, especially considering YOU HAVEN’T EVEN USED IT!

    Talk about moronic and close minded.

  • If you want to talk about using something before commenting, try reading before opening your own mouth. As I’ve said here in response to others, I have indeed used Facebook. And since when is a year a limit on a fad of any kind? Hmmm… the Myspace for business fad has been on the decline for quite some time now. It’s not an immediate stop and go process. But hey… can’t say I expect much from the Facebook fanboys (or should I assume you’re a fangirl, as you didn’t have the balls to publicly take credit for your own comment?).

  • Navid says:


  • Jeff says:

    I think all the Facebook people who have left juvenile comments here with nothing to backup their rants are exactly why Facebook stinks. If those are the kind of users that represent Facebook, then you couldn’t be more right about that site.

    I think this post is 100% on the money.
    I tried Facebook for a day and couldn’t stand it’s navigation. I tried to close my account but of course I couldn’t do that in a easy manner. It took me nearly a week to get the account fully taken off Facebook’s servers, and that after several unanswered emails with my request to them.


  • Chris says:

    Hi, well, this is why i disagree with you, if everyone else likes it, that shows a few things about your points, yes, they have point proof projection but they lack one thing, “Reasoning”, yes it is called top ten reasons to hate facebook, but what is the reasoning behind this?, Over 70 million people have facebook accounts, 70 million!, yes that is a large amount, and that is the reasoning for a top 10 reason to like facebook group, the reasoning behind ur 10 points i do not know, i can give u a few reasons why facebook is an ideal tool, first off its easy to access and easy to use interface, anyone can use it fro anything, private account, organizational use, event organizing, and public blogging, and mant other uses that we all like to use, now i read a few lines of your rant on your privacy and buisness, well, facebook wasn’t rigged to protect you against all forces, to be more general, no site is, you see, the internet is a dangerous place to be in, and for the record, the terms of use page isnt something u click agree with to get things done faster, if you actualy read it you would have realized that you yourself is responisble for any pictures you post, and anything you write down anywhere on the premise of facebook, this goes for any other site, the whole point is, you are trying to rip on something everyone else likes, your attempt to convince those 70 mil, fails, i am 16 years old and im not very keen on fads, but to me facebook is a useful tool that i use to keep my self updated with my friends, the future relys on faster and better ways to communicate, and if you don’t like it, try listing proper reasons that have reasoning behind it, i don’t go around protesting bashing fruit, sure i can, but doing so would waste my time because nobody would care to listen to me because majority likes apples, you can go on and on, your choice, but i would suggest taking up better topics like war or something.

  • Scotty says:

    How this for a juvenile comment jeff, Op, your points only state things that you don’t like, not things that make facebook a useless piece of networking, facebook actualy has great consideration for your own privacy (putting personal information on any site is still your own responsibility) because you can choose its availibility to even your own friends, you have used facebook and have clearly not enjoyed it for reasons you have stated above (some aren’t that valid) and you should consider changing the title to Top Ten Reasons Why I Think Facebook Sucks, because the amount of people I know that use facebook enjoy it a great deal, the myspace community has died down because of facebooks easy to use format, consider debating something that makes sense to come down on like the soldiers at war or poverty in Africa, you waste your time cutting through steel when you could be cutting through butter

  • Chris says:

    While you writing false facts there doing something called making money, you want to know why they do? here il put it in 10 points for you.

    1. They are smarter than you
    2. They put good ideas to use
    3. They create stuff alot of people love and use
    4. They know how to make money, in other words they saw a problem and made an answer
    5. They know what people like and don’t like, hence the large amount of facebook users
    6.They don’t waste there time trying to pick out flaws then eventualy giving up ultimatly leading to making up flaws
    7. There so called “juvenile” network isn’t so juvenile after all
    8. They keep there users happy by giving them what they want, how inconsiderate of them to not give there users sec- wait, lets see, o yes, security is something they strongly consider for there users
    9. They walk before they run, they don’t walk before they sit.
    10. They don’t wannabe myspace because if they were a wananbe myspace no one would use it in the first place, but to bad its not wananbe and alot fo people use it 😉

  • Darnell says:

    If you’re on this teen plagued facebook site then you’re just that a teen. For real professionals they wouldn’t use a site like facebook. I can’t see myself using a social networking site that if I don’t post the right things up they’re going to take me down. No I’m not saying one should use any site to hurt anyone and do rude things in cyberspace, but the site is not good for business. It’s for the cry babies that will run and tell on you at work for not saying the right thing and all ways watching. Yes when I did try it, it asked me a lot of stupid things to join and once finished, I seen only people That went to the same schools I went to. People I work with or worked at the same companies I worked for. I’m not a big fan of people I work with because they’re not your real friends. There’s and old adage, If you want real problems in your life become friends with those you work with and they’re going to put your personnel business out at work. Why would anyone want that.

    This is way facebook sucks, it’s for little kids and older people that don’t have a real life. You wont reach your real target audience on this site and it’s a little gayish. the creature of the site looks gay and you know it was the only way he could have friends, which was by hiding behind a social networking site like his

  • Inquiry says:

    Dear Jen,

    I am someone who has been on and off of facebook. I believe that all social networking sites are a little strange to a degree, and I have certainly had strange experiences using them. Regardless, I think that your argument is not very strong…I understand that you are not claiming that facebook is poor for personal reasons, but calling it a FAD simply because you have chosen not to use for your purposes demonstrates that you are simply being opinionated. I believe that facebook (as well as other networking sites) are a relatively new phenomenon and although more people might use Myspace now for promoting musical endeavors, for example, there is no telling how the base will change with future developments.

    As for your argument attacking facebook users for maybe using other networking sites, you are not in a position to cast judgments on people you do not know or haven’t met. You have no idea how they spend their time or whether or not they are using facebook or all of the sites at their disposal effectively for a variety of purposes.

    I deactivated facebook for personal reasons over 2 years ago and remained off for over a year and a half. I am not going to cast judgments, but having spoken to several people who also were not on facebook, I find that these people use their rejection of facebook as a trivial attempt to assert their dominance…I am happy I decided to get back on facebook and believe that it can be used for a variety of purposes…It certainly receives the most publicity, which makes your argument ironic…

  • Blue Ocean says:

    I used to use Facebook, back when it first started. It was a great way to meet people when I started university – you could only see people from your own uni network and there was much less intrusion.

    I left just as it opened itself up to anybody and started adding loads of pointless crap. Facebook hasn’t always been a fad, but I think it turned into one.

  • Joe says:

    Haha Facebook has been ridiculously successful. It is obviously great at what it was designed for. The aim is not toward adults, so you can dismiss any adult opinion on it. The target audience loves it and it has set records with users. It is one of the most successful websites of all time. I am a college student and I enjoy it. It is definitely not a place to do business. It was not designed for that. Privacy settings can be set to almost whatever you want, so privacy is not an issue. I have seen firsthand the positive effects of Facebook marketing. For attracting young people and allowing them to always stay connected, it has succeeded greatly. Individual’s obsessions with it has nothing to do with Facebook. I’m on it about an hour a week and I’m content with that. When you have millions and millions of users, there are bound to be many people obsessed with it. Facebook has been a great tool for communicating with FRIENDS, and it has for almost everyone I know. Congrats to Facebook for starting out as a class project and getting to the point of setting records while creating one of the most intuitive interfaces of our time.

  • Joe says:

    **Also… for the post just before mine…**

    YES it would take a long time to get your profile deleted from hundreds of servers running millions of people. If you have ever worked with servers you would understand. They use prioritized automation to delete the account. Millions and millions of users need hundreds of servers. This keeps the profiles safe in the first place (multiple backups).

  • Amen. I was one of those mentioned early adopters. I deleted my account. I had Robert Mugabe on my friends for sh**s sake.

    I have since moved to Plaxo, mainly because I can sync contacts with Outlook, which then syncs with my mobile. Useful. The only trick now is to convince people to sign up on Plaxo (and half of that challenge is convincing them that Facebook is pathetic). Thanks for the well-put argument.

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