I’ve been asked repeatedly by clients and those simply coming to me for advice to write an e-book dealing with press release writing, especially as it applies to webmasters and online entrepreneurs. I just put together a short e-book on the subject yesterday, targeting the DIY type looking for a little bit of guidance. It’s available through my firm’s site for $17.
Contents:
* What Are Press Releases?
* The Benefits of Using Press Releases
* Old School vs. New School Press Release Writing
* The “Secret” Formula for Perfect Press Releases
* What Makes a Story Newsworthy?
* How to Write a Press Release
* Types of Press Release Distribution
* Choosing a Distribution Model
* Measuring Press Release Results
* Sample Press Release Template
* Press Release Distribution Services
* More Press Release Resources
* About The Author
It also includes several sidebars in addition to the main content areas, including:
Getting Backlinks and Targeted Traffic
The Media is Everywhere
The “Secret” Formula
Newsworthy Press Release Ideas
Press Release Writing Tips
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