I just wanted to mention an article I came across today on PromotionWorld.com – Why Public Relations and SEO Should Become Best Buds. The article jumped at me this morning, because it was somewhat tied to a point I made here in a recent post regarding SEO and PR. Give the article a read. It does a nice job of explaining some of the benefits each side can offer each other… pretty obvious stuff, but not something you see laid out often enough.




It’s really great to see this issue – the crossover between PR and SEO – getting the attention it deserves.
I agree there is a lot to be gained on both sides when PR professionals and SEO specialists work together. This is the implied conclusion of my whitepaper published last week – ‘Public Relations Versus Search Marketing – Clash or Collaboration’ (http://www.dwpub.com/whitepapers.php?int=Public_Relations_Versus_Search_Marketing).