Comments for Social Realist

Comment on Achieve More via Social Media AND SEO With This Content Tip by Mike Lewis

Mike Lewis — Sat, 08 Oct 2011 23:08:02 +0000

Thats a refreshing concept Jennifer,
I also liked your “definition” for “content”!

Comment on Achieve More via Social Media AND SEO With This Content Tip by Jennifer Mattern

Jennifer Mattern — Mon, 26 Sep 2011 14:18:14 +0000

Thanks Cathy!

I’ll keep an eye on SSB to see how you transform it into a resource site. If you ever want someone to bounce ideas off of, you know where to find me.

Comment on Achieve More via Social Media AND SEO With This Content Tip by Jennifer Mattern

Jennifer Mattern — Mon, 26 Sep 2011 14:16:58 +0000

Glad to hear it Jamie! That was the original intent behind NakedPR (this site’s former name) before it attracted an unanticipated audience and I opted to stick to the blog-only format. Do let us know what kinds of resources you add.

Comment on Achieve More via Social Media AND SEO With This Content Tip by Jamie

Jamie — Fri, 23 Sep 2011 18:20:11 +0000

That’s a great concept – being a site for resources – I just launched a new website for my PR Firm and I hope to use my blog as an outlet for PR Resources for my clients and anyone willing to learn more about the industry. Great concept – I’m going to make a practice of it!

Comment on Achieve More via Social Media AND SEO With This Content Tip by Cathy Miller

Cathy Miller — Thu, 22 Sep 2011 12:07:33 +0000

Love, love, love this! I have plans for doing some major work, hopefully by the 1st of the year, on my business writing site to deliver more of the very content you are talking about.

It’s been baby steps-getting the blog going first and now taking a lot of that content and converting it into other forms of content to deliver on resources.

I’m keeping this post to keep me on track and use as a guide. Thanks, Jenn.
PS Love the new look of Social Realist.

Comment on Does Social Media Support Liars? by Jennifer Mattern

Jennifer Mattern — Wed, 14 Sep 2011 11:39:35 +0000

Being transparent generally is a promotional tactic, so I wouldn’t separate the two. If they’re doing it solely to build brand trust, than there’s an underlying business goal there. That said, from the consumer perspective I still prefer to see that. I think there’s a difference between promotional tactics and inappropriate promotional tactics. Being transparent is a good option in my opinion (as is good customer service or special offers that really appeal to the target buyers). So if the brand is on social media, assume they’re doing it with some kind of promotional goal. If they say otherwise, they’re lying. Just remember that alone isn’t a reason to dismiss them. They’re in business. Of course they’re going to want to promote their business interests through various marketing, advertising, and PR tactics.

I’m not sure why there’s an assumption that brands have to be a trend on social media to get press coverage. There are plenty of other ways to get press coverage. If a company’s primary tactic for achieving that is to become a trend on Twitter or something, I’d be concerned that they don’t have anything better to do with their resources that would be truly newsworthy. When it comes to social media, keep the focus as much on your customers as you can. Answer their questions. Tell them things they might be curious about or interested in. Share links and resources they’d find useful or amusing. Do whatever you can to give them what they want or need within the scope of what the company can handle. Don’t over-promise for example if you don’t have the authority to make real changes.

If you really want press coverage and trending status on social media sites, do something newsworthy outside the social media space. Then use social media tools to help spread the word.

My $.02.

Comment on Does Social Media Support Liars? by Veronica

Veronica — Thu, 08 Sep 2011 19:04:31 +0000

I totally agree with this perspective. Just recently, I was thinking about how social media could potentially be the scene for spinning and astro-turfing. We have seen some examples already of how companies have been caught. Now companies learned from those mistakes.

It is apparent that companies do need to have a presence on social media, but how can a person determine that everything that is supposed to be transparent is not promotional? If a brand needs to be a trend on social media in order for it to be considered for press coverage, then how does a brand get to that point without resorting to extreme measures?

Comment on A New Direction at Social Realist by John

John — Mon, 08 Aug 2011 23:49:40 +0000

Gotta have those tips! Great post… keep up the good work.

Comment on A New Direction at Social Realist by Rasheeda

Rasheeda — Tue, 26 Jul 2011 13:14:53 +0000

Hi!

You might find this article to be a good jump-off in talking to your reluctant SMB clients about adopting social media–esp. when it comes to weaning them away from the idea of instant ROI:

“Four Psychological Issues with Social Media Interactions”
http://supb.ro/bt

Comment on A New Direction at Social Realist by Larry Allen

Larry Allen — Tue, 19 Jul 2011 16:31:15 +0000

What a breath of fresh air Jenn. I love the BS meter comment, that’s my approach on all this stuff. My favorite quote is by Ted Turner who said “only beaten men take beaten paths.”
Keep up the good commentary.

Larry