Social Realist began its life as NakedPR.com — a PR blog dedicated to overcoming industry hype and cutting through the crap in online public relations and social media issues. That tradition will continue under the new brand, with less of an emphasis on PR.

Instead, SocialRealist.com will feature content and commentary about social media issues for both business and personal audiences. We’ll talk about how social media really impacts our lives and our livelihoods. We’ll take a look at common social media practices and find out whether or not it’s really a good idea for you to fall in line and follow the crowd. We’ll see how social media empowers consumers. We’ll see how social media tools can grow businesses. And we’ll even see how social media can destroy lives.

The goal of Social Realist is “making sense of social media,” and you can expect the same no-nonsense approach here that you came to know from NakedPR. It’s all about helping you get the most out of social media.

Social Realist is managed by Jennifer Mattern — business writer, professional blogger, former online PR and social media consultant, and current Editor and primary blogger at SocialImplications.com.



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